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Imagery – What you see is what you get Achieving a really challenging goal is to see it already accomplished. Imagery, commonly referred to as visualization, is a powerful tool for doing exactly that. It involves using all the senses to create or recreate an experience in the mind. In the APEX 5-Point Peak Performance Model, imagery is developed as a specific peak performance competency as well as an integrating mechanism. We have discovered through biofeedback instrumentation that high quality imagery is characterized by a deep physiological and mental coherence coupled with an optimal level of alertness and concentration. The power of imagery comes from the confidence gained by seeing and feeling successful performance in the mind before it actually happens; therefore, maximizing the potential for peak performance.